Train Smarter.
Cover More
Outlets. Win.
Whether you're a company building a high-performance field force, or a job seeker ready to launch a career in FMCG sales — Sales Hunter has the program, the certification, and the placement support to get you there.
Rated 4.8/5 by 8,500+ FMCG graduates
Field forces trained at Bangladesh's leading FMCG companies
Build a Field Force
That Covers Every Outlet.
Your products can't sell if your reps can't execute. We train FMCG field teams across Bangladesh to increase beat adherence, improve productivity per call, and build the retailer relationships that drive consistent secondary sales.
- Custom training aligned to your brands, SKUs, and RTM model
- On-site delivery at your regional offices or distributor points
- Pre and post-training KPI benchmarking (coverage, PPC, beat adherence)
- SFA and HHT tool-specific sessions tailored to your tech stack
- 90-day performance coaching support post-training
Route-to-Market Design
Beat plan restructuring, outlet segmentation, and universe mapping for maximum coverage efficiency.
Order Collection Mastery
Teach reps to use suggestive selling, stock data, and scheme communication to increase basket size.
Distributor Management
Train your ASMs to hold distributors accountable on secondary targets and scheme execution.
SFA Tool Adoption
Hands-on sessions to increase HHT/SFA adoption rates and data quality across your field force.
Built for the
Bangladesh FMCG Field.
Register for a ProgramThe complete foundation for a career in FMCG field sales. From understanding route-to-market structures and beat planning, to daily order collection, stock management, and building retailer relationships — everything a new field officer needs to hit the ground running.
What You'll Learn
- Understand RTM models: general trade, modern trade, wholesale
- Execute a daily journey plan with 100% beat adherence
- Use handheld order-booking devices (HHT/SFA tools)
- Build strong retailer and shopkeeper relationships
- Handle common trade objections and stock-push techniques
- Report daily secondary sales accurately
Your Next Step
Starts Here.
Fill in your details below and our team will confirm your enrollment, share the training schedule, and send payment details within one business day.
Next cohort starts
15 February 2025 — Dhaka
Real Reps.
Real Outlets. Real Jobs.
I joined the FMCG Fundamentals program with zero sales experience. Within 3 months of graduating, I was hired as a field sales officer at Unilever Bangladesh and hit my outlet coverage targets in week one. This program changed my life.
Results That
Show on the Route.
PRAN's northern zone field force of 70 reps completed Field Force Excellence. Outlet universe grew from 11,400 to 15,700 productive outlets in one quarter, with daily call productivity rising from 16 to 24 calls per rep.
New field officer onboarding used to take 9 weeks before reps were fully productive. After embedding the Fundamentals program into their onboarding, new reps hit target KPIs in 7 weeks — saving 22 days of productivity per hire.
After the Distributor Management program, ACI's ASM team restructured their trade promotion calendar and improved scheme sell-through by 31%, adding BDT 1.8 crore in monthly incremental revenue across 5 regions.
Every Tool a
Field Rep Needs.
Beat plans, outlet scripts, merchandising guides, and trade promotion playbooks — all in one place.
The 8-Step Outlet Visit Routine
A repeatable visit routine covering stock check, shelf share, order suggestion, scheme communication, and payment collection in under 12 minutes per outlet.
Beat Plan Optimization: Maximum PPC
How to restructure daily journey plans to hit 26+ productive calls per day while maintaining relationship quality with key accounts.
FIFO Shelf Management for GT Outlets
Step-by-step guide to executing first-in-first-out shelf rotation, planogram compliance, and visibility standards in general trade.
Handling Distributor ROI Objections
How to present, calculate and defend distributor ROI using a simple model that addresses the most common complaints about margin and working capital.
Designing Winning Volume Schemes
Framework for designing trade schemes that drive secondary sales lift without creating forward buying or channel conflict.
Suggestive Selling in General Trade
Scripts and techniques for using stock data and purchase history to suggest higher order quantities and new SKU trial at the outlet level.
Urban vs. Upcountry Beat Differences
How to adapt journey planning, call frequency, and relationship strategy when covering both Dhaka metro markets and upcountry territories.
Winning Shelf Space from Competitors
Negotiation tactics and visibility tools to gain incremental shelf facings and eye-level positioning from competitive brands at the outlet level.
Showing 8 of 1,200+ FMCG field resources
Unlock Full DatabaseInvest in Your
Field Force.
Individual
For job seekers and individual field reps
- FMCG Fundamentals course access
- Knowledge database (all articles)
- Weekly live Q&A sessions
- Downloadable beat plan templates
- Certificate of completion
- Job board access (200+ listings)
- Live cohort programs
- SFA simulations
- Placement support
Professional
For serious FMCG professionals on the move
- All Individual features
- 2 live cohort programs per year
- SFA / HHT simulation lab access
- 1-on-1 career coaching (monthly)
- Priority job placement support
- Industry mentor matching
- LinkedIn profile audit
- Corporate licensing
- Custom programs
Corporate
For FMCG companies training their field force
- Unlimited seat licensing
- Custom curriculum for your brands
- On-site training delivery
- Pre/post KPI benchmarking
- Train-the-trainer program
- Dedicated relationship manager
- 90-day post-training support
- LMS integration
Have Questions?
Let's Talk.
Whether you're an FMCG company looking to upskill your field force, or a fresh graduate wanting to break into FMCG sales, we're here to guide you to the right program.